Creative workers often experience identity tensions. On the one hand, ‘creatives’ desire to see themselves as distinctive in their artistry, passion, and self-expression, nurturing an identity that energizes their innovative efforts. Yet daily pressures to meet budgets, deadlines and market demands encourage a more business-like identity that supports firm performance.
Blog
Creative Workers: Managing Tensions of Multiple Identities
By Gotsi, M., Andriopoulos, C., Lewis, M. and Ingram, A. (2010)
Human Relations, Vol. 63, No. 6, pp. 781-805
Human Relations, Vol. 63, No. 6, pp. 781-805
